MAASSTAD
ZIEKENHUIS

HELPING STUDENTS WITH PRACTICAL CLASSES

During my internship at Weekend Creative Agency, I had the opportunity to design a new identity for Happi. This organization is concerned with the person who has a disease instead of the disease itself. The individual is central and everything is about the care that person needs. Happi wanted an identity that has a cheerful appearance, and they also asked for a new logo. I worked on this project in parallel together with an artdirector. This was a good opportunity to develop myself in the field of visual design.

RESEARCH FOR THE PERFECT  COLORS 

Happi was looking for a cheerful look, I investigated the meaning of colors. Based on this research, I chose colors for the new identity. I chose to work with a gradient because a gradient is associated with lively and cheerful.

LOGO DESIGN

While designing the new logo, I chose to focus on the 'i' from Happi. I did this because 'i' stands for I, individual, at Happi its all about the person (individual). I visualized a number of combinations and then I chose a rounder font with a smiley face on the i. The old logo was still recognizable in the new one so that the users recognize it and the feeling the have with Happi doesn't disappear.

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DESIGN INSPIRATION

Before I started designing the Happi app, I researched app design. I wanted to know how other apps handle gradients and how I can apply this in a subtle way. Some elements I used to visualize the app.

WHAT KIND OF PHOTOGRAPHY DO I NEED?

I thought it was important to represent Happi with characteristic images. I chose portrait photos because it shows the person's personality. The expression of the person in the photo tells a story that fits the concept of Happi.

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FINAL APP DESIGN

For the final design of the app I used elements from the existing app from Happi. Ive added the new logo and the gradient in a subtle way, for this I used my inspiration from the research. To keep the design cheerful, I've used the colors from the gradient into the texts.