HELPING STUDENTS WITH PRACTICAL CLASSES
During my internship at Weekend Creative Agency, I had the opportunity to design a new identity for Happi. This organization is concerned with the person who has a disease instead of the disease itself. The individual is central and everything is about the care that person needs. Happi wanted an identity that has a cheerful appearance, and they also asked for a new logo. I worked on this project in parallel together with an artdirector. This was a good opportunity to develop myself in the field of visual design.
RESEARCH FOR THE PERFECT COLORS
Happi was looking for a cheerful look, I investigated the meaning of colors. Based on this research, I chose colors for the new identity. I chose to work with a gradient because a gradient is associated with lively and cheerful.
While designing the new logo, I chose to focus on the 'i' from Happi. I did this because 'i' stands for I, individual, at Happi its all about the person (individual). I visualized a number of combinations and then I chose a rounder font with a smiley face on the i. The old logo was still recognizable in the new one so that the users recognize it and the feeling the have with Happi doesn't disappear.
Before I started designing the Happi app, I researched app design. I wanted to know how other apps handle gradients and how I can apply this in a subtle way. Some elements I used to visualize the app.
WHAT KIND OF PHOTOGRAPHY DO I NEED?
I thought it was important to represent Happi with characteristic images. I chose portrait photos because it shows the person's personality. The expression of the person in the photo tells a story that fits the concept of Happi.
FINAL APP DESIGN
For the final design of the app I used elements from the existing app from Happi. Ive added the new logo and the gradient in a subtle way, for this I used my inspiration from the research. To keep the design cheerful, I've used the colors from the gradient into the texts.